Parijat Ghosh 
Jordan Peele’s latest horror production, HIM, arrived in U.S. theaters on September 19, 2025. While most films usually linger in cinemas for over a month before hitting digital platforms, HIM is moving much faster. The film is set to arrive on digital within 18 days of its release, making it one of the quickest theatrical-to-home shifts this year.
HIM Movie: Why the 18-Day Release Window Matters?
Films are typically released online after at least 30 to 45 days in theatres. It was thought that the window was crucial to maximising box office receipts. However, studios have narrowed the gap in recent years, particularly for films that have trouble retaining audiences.
This strategy has already been tested by Universal. For example, Nobody 2 was released digitally in just 18 days after leaving theatres. The Fall Guy experienced the same thing. Instead of waiting for dwindling theatre attendance, both films demonstrated how shorter windows can help studios recover revenue from home viewers.
Early opinions on HIM have been mixed, with critics having differing opinions about how it should be implemented. It has a low approval rating on Rotten Tomatoes. As a result, Universal appears prepared to release the movie on digital platforms ahead of schedule in an effort to pique domestic viewers’ interest.
Where and When to Watch HIM Online
Industry reports suggest HIM will arrive on digital platforms around October 7, 2025—barely two and a half weeks after its theatrical debut. Some outlets also point to October 14 as a possible backup date.
When it goes digital, you can expect the film on major PVOD services like Amazon Prime Video, Apple TV, OR Fandango at Home. After this premium video-on-demand (PVOD) period, HIM is expected to land on Peacock, Universal’s streaming platform, for at least four months. Later, it may expand to services like Prime Video or Netflix, depending on licensing deals.
What This Strategy Says About Hollywood
The rapid shift to digital isn’t limited to a single movie. It draws attention to a more significant change in Hollywood’s distribution strategy. Studios are now aware of the increased adaptability of audiences. Many moviegoers wait for digital releases instead of going to theatres at all. Universal is testing the speed at which fans will pay for at-home access by releasing HIM digitally in 18 days.
This method also reduces losses. Universal can swiftly switch to on-demand revenue rather than letting HIM wane at the box office. If the risk is worthwhile, it could establish a new standard for middle-tier films that don’t take over theatres. If you missed HIM in theaters, you won’t have to wait long. The film is gearing up for a digital release in early October 2025, barely 18 days after its big-screen premiere. You’ll be able to watch it from home on Amazon, Apple TV, and more, before it heads to Peacock.
This fast release proves one thing: Hollywood’s rules are changing. And HIM is right in the middle of that shift.
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